000			01604nam a2200229Ia 4500
999			_c227834 _d227834
005			20211229203422.0
008			200208s9999 xx 000 0 und d
020			_a9788132102359
082			_a302.230954 KOH 3rd ed
100			_a"Kohli-Khandekar, Vanita"
245		0	_aIndian media business
250			_a3rd ed
260			_aLos Angeles
260			_bResponse
260			_c2010
300			_a237p.
365			_b9000
365			_dRS
520			_aThis edition of Khandekar’s book moves away from the first two in many ways. It has two new chapters—on events and out-of-home media—segments not covered by any business book so far. It has case studies on a host of companies and issues—from The Times Group to the future of newspapers to why the Indian animation business can’t take off. The biggest difference however is that it tackles, for the first time, textural issues within various industry segments. There is a portion on ethics and falling standards in Indian media and on private treaties. It tells you why TV broadcasting is going to be trouble for some years to come, why the film industry is destined for bigger things and why telecom operators will have a tough time becoming media barons. This is in addition to the book’s basic promise of being an in-depth study of the Indian media business. It provides, as usual, the business history, dynamics, technology, regulation, valuation norms and industry trends in print, television, film, radio, music, internet, telecom, out-of-home media and events.
650			_aMass-Media-India
942			_cB _2ddc