000			01588nam a2200205Ia 4500
999			_c217846 _d217846
005			20220907115957.0
008			200208s9999 xx 000 0 und d
020			_a9780470171790
082			_a346.048 BAR
100			_a"Barret, William A."
245		0	_aIproperty: profiting from ideas in an age of global innovation
260			_aNew Jersey
260			_bJohn Wiley & Sons
260			_c2008
300			_a243p.
365			_dUSD
520			_aIn today s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, "If I m serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" Too often, books dealing with strategy remain high–level and vague, while intellectual property books frequently bog the reader down in the intricacies of patent laws and regulations. Avoiding these extremes, iProperty emphasizes the concrete details involved in actual implementation and provides executives, managers and attorneys with practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment.
650			_aIntellectual property rights
942			_cB _2ddc