000 01227nam a2200193Ia 4500
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020 _a9781138927711
082 _a338.4 GLO
100 _a"Birkinbine, Benjamin J. (ed.);Gomez, Rodrigo (ed.);Wasko, Ja"
245 0 _aGlobal media giants
260 _aNew York
260 _bRoutledge
260 _c2017
300 _a496
520 _aGlobal Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
650 _aMass Media-Economic aspects
942 _cB
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