| 000 | 00912nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c179382 _d179382 |
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| 005 | 20211229205118.0 | ||
| 008 | 200208s9999 xx 000 0 und d | ||
| 020 | _a9780749479596 | ||
| 082 | _a302.231 LEI | ||
| 100 | _a"Leigh, Rich" | ||
| 245 | 0 |
_aMyths of PR _ball publicity is good publicity and other popular misconceptions |
|
| 260 | _aNew York | ||
| 260 | _bKogan Page | ||
| 260 | _c2017 | ||
| 300 | _a210 | ||
| 520 | _aMyths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. | ||
| 650 | _aPublic relations | ||
| 942 |
_cB _2ddc |
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