000			01807nam a2200193Ia 4500
999			_c179311 _d179311
005			20220620160732.0
008			200208s9999 xx 000 0 und d
020			_a9781471146718
082			_a338.768876092 KNI
100			_a"Knight, Philip H., 1938-"
245		0	_aShoe dog : a memoir by the creator of Nike
260			_aNew Delhi
260			_bSimon and Schuster
260			_c2016
300			_a386
520			_aIn 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups and the swoosh has become a revolutionary, globe spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tightknit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons about building something from scratch, overcoming adversity and ultimately leaving your mark on the world.
650			_aAutobiography
942			_cB _2ddc