000			01732nam a2200205Ia 4500
999			_c179061 _d179061
005			20220207234053.0
008			200208s9999 xx 000 0 und d
020			_a9781446285756
082			_a305.80072 KOZ
100			_aKozinets, Robert V.,
245		0	_aNetnography : redefined
250			_a2nd ed.
260			_aLondon
260			_bSage Publications Ltd
260			_c2015
300			_a305p.
520			_aSocial media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed.
650			_aSocial Science
942			_cB _2ddc