000			01073nam a2200205Ia 4500
999			_c177180 _d177180
005			20211122171645.0
008			200208s9999 xx 000 0 und d
020			_a9788132119685
082			_a153.35 RUT
100			_a"Ruttenberg, Arie"
245		0	_aCracking the creativity code
260			_aNew Delhi
260			_bSage
260			_c2014
300			_a157
365			_dINR
520			_aThis book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse. In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a 'Zoom in, Zoom out, Zoom in' technique to make 'creation' more accessible to everyone. Reinvigorate your personal creativity machines - once turned on, it will generate an unending stream of novel ideas that can change the world.
650			_aSuccess
942			_cB _2ddc