000			00965nam a2200205Ia 4500
999			_c176438 _d176438
005			20211229204719.0
008			200208s9999 xx 000 0 und d
020			_a9781107451537
082			_a302.231 MOE
100			_a"Moe, Wendy W"
245		0	_aSocial media intelligence/ by Wendy W. Moe and David A. Schweidel
260			_aDehli
260			_bCambridege University Press
260			_c2014
300			_a194p.
520			_aOne of the most significant developments in the domain of marketing in recent years involves the proliferation of user-generated content, particularly online social media. Social media has created a power shift in the relationship between consumers and brands, providing consumers more power by allowing them to easily broadcast their views and opinions about brands to a large audience.
600			_aSchweidel,David A.
650			_a"Consumer-research, Social media, Marketing-social aspect"
942			_cB _2ddc