000 01188nam a2200193Ia 4500
999 _c175605
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008 200208s9999 xx 000 0 und d
020 _a9781847940865
082 _a153.83 HEA
100 _a"Heath, Chip and Heath, Dan"
245 0 _aDecisive: how to make better decisions in life and work
260 _aLondon
260 _bRandom House
260 _c2013
300 _a316p.
520 _aDecisive How to Make Better Decisions: In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.
650 _aDecision making-Psychological aspects
942 _cB
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