000			00924nam a2200205Ia 4500
999			_c175174 _d175174
005			20211103152358.0
008			200208s9999 xx 000 0 und d
020			_a9780061241895
082			_a153.852 CIA
100			_a"Cialdini,Robert B"
245		0	_aInfluence: the psychology of persuasion
260			_aNewyork
260			_b2007
260			_c1920
365			_b399
365			_dRS
520			_aIn this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:
650			_aPsychology
942			_cB _2ddc