000 01513nam a2200193Ia 4500
999 _c173917
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008 200208s9999 xx 000 0 und d
020 _a9781446209097
082 _a300.72 ORN
100 _a"Orndtein,Michael"
245 0 _aCompanion to survey research
260 _aNew delhi
260 _bSage
260 _c2013
300 _a179p.
520 _aA Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.
650 _aSocial surveys
942 _cB
_2ddc