000			01699nam a2200193Ia 4500
999			_c173872 _d173872
005			20220127231044.0
008			200208s9999 xx 000 0 und d
020			_a978145220299
082			_a302.23 HAN 4th ed.
100			_a"Hanson, Ralph E."
245		0	_aMass communication
260			_aNew Delhi
260			_bSAGE
260			_c2014
300			_a432p.
520			_aThe fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets―including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher―right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each "Test Your Media Literacy" box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It′s an enhanced, enriching, and interactive learning experience. The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live.
650			_aMass media
942			_cB _2ddc