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999 _c172465
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020 _a9780198072614
082 _a338.70954 KAU
100 _a"Kaushik, Kshama V."
245 0 _aIndia means business: how the elephant earned its stripes / by Kshama V Kaushik and Kaushik Dutta
260 _aNew Delhi
260 _bOUP
260 _c2012
300 _a366p.
520 _aLooking at the many facets of the Indian business culture, Indian Means Business traces the evolution of business in India from the pre-British Raj days to recent times. From indigenous business and financial practices, the role of family business, state-owned public sector enterprises to the influence of global business on India and successful business practices of modern India-the book covers all the major factors which have worked together to make India a global business power.
650 _aIndia-Business enterprises
942 _cB
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