000			01376nam a2200205Ia 4500
999			_c170568 _d170568
005			20220408211749.0
008			200208s9999 xx 000 0 und d
020			_a9780753513385
082			_a330 FRA
100			_aFrank, Robert H.
245		0	_aEconomic naturalist: why economics explains almost everything
260			_aLondon
260			_bVirgin
260			_c2008
300			_a241 p.
365			_dPND
520			_aThis book helps you discover the secrets behind hundreds of everyday enigmas. Why is there a light in your fridge but not in your freezer? Why do 24-hour shops bother having locks on their doors? Why did Kamikaze pilots wear helmets? The answer is simple: economics. Economics doesn't just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can even explain some of life's most intriguing enigmas. For years, economist Robert Frank has been encouraging his students to use economics to explain the strange situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect.
650			_aEconomics
942			_cB _2ddc