000			01724nam a2200229Ia 4500
999			_c169871 _d169871
005			20220107221535.0
008			200208s9999 xx 000 0 und d
020			_a9780099505693
082			_a302.12 HEA
100			_aHeath, Chip
245		0	_aMade to stick: why some ideas take hold and others come unstuck
260			_aLondon
260			_bArrow Books
260			_c2008
300			_a323p.
365			_b450
365			_dRS
520			_aWhy do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.
650			_aSocial psychology
700			_aHeath, Dan
942			_cB _2ddc