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999 _c169304
_d169304
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020 _a9781452206257
082 _a302.23 POT 6th ed
100 _a"Potter, W James"
245 0 _aMedia literacy
260 _aNew Delhi
260 _bSage
260 _c2013
300 _av.p
365 _dUSD
520 _aMedia Literacy, Sixth Edition offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, this book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.
650 _aMedia literacy
942 _cB
_2ddc