000			01331nam a2200205Ia 4500
999			_c169302 _d169302
005			20211227221024.0
008			200208s9999 xx 000 0 und d
020			_a9781412964692
082			_a302.23 POT
100			_a"Potters, W James"
245		0	_aMedia effects
260			_aNew Delhi
260			_bSage
260			_c2012
300			_a377p.
365			_dUSD
520			_aMedia Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templates―the first examines media influences on individuals and the second looks at media influences on larger social structures and institutions. By foregrounding the different types of effects upon individuals and institutions―influences on behavior, attitudes, and beliefs, for example―Potter helps students to understand what the effects of media are, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences to look for evidence of these effects in their own lives.
650			_aMass media-Influence
942			_cB _2ddc