000 00550nam a2200181Ia 4500
008 200208s9999 xx 000 0 und d
020 _a9781422103357
082 _a658.804 AND
100 _a"Anderson, James C."
245 0 _a"Value merchants: demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar and James A. Narus"
260 _aBoston
260 _bHarvard Business School Press
260 _c2007
300 _a219p.
365 _dPND
650 _aIndustrial marketing
942 _cB
999 _c167849
_d167849