000 00485nam a2200181Ia 4500
008 200208s9999 xx 000 0 und d
020 _a9781578517985
082 _a658.827 MOS
100 _a"Moser, Mike"
245 0 _a"United we brand: how to create a cohesive brand that's seen, heard, and remembered"
260 _aBoston
260 _bHarvard Business School Press
260 _c2003
300 _a165p.
365 _dPND
650 _aBrand name products
942 _cB
999 _c167847
_d167847