000 | 00485nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 200208s9999 xx 000 0 und d | ||
020 | _a9781578517985 | ||
082 | _a658.827 MOS | ||
100 | _a"Moser, Mike" | ||
245 | 0 | _a"United we brand: how to create a cohesive brand that's seen, heard, and remembered" | |
260 | _aBoston | ||
260 | _bHarvard Business School Press | ||
260 | _c2003 | ||
300 | _a165p. | ||
365 | _dPND | ||
650 | _aBrand name products | ||
942 | _cB | ||
999 |
_c167847 _d167847 |