000 00492nam a2200181Ia 4500
008 200208s9999 xx 000 0 und d
020 _a9781578512492
082 _a658.827 HIL
100 _a"Hill, Sam"
245 0 _aInfinite asset: managing brands to build new value / by Sam Hill and Chris Lederer
260 _aBoston
260 _bHarvard Business School Press
260 _c2011
300 _a238p.
365 _dPND
650 _aBrand name products-Management
942 _cB
999 _c167723
_d167723