000 00500nam a2200181Ia 4500
008 200208s9999 xx 000 0 und d
020 _a9781578518265
082 _a658.8342 ZAL
100 _a"Zaltman, Gerald"
245 0 _aHow customers think : essentials insights into the mind of the market
260 _aBoston
260 _bHarvard Business School Publishing
260 _c2003
300 _a323p.
365 _dPND
650 _aConsumer behavior-Psychological aspects
942 _cB
999 _c167719
_d167719