000 | 00458nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 200208s9999 xx 000 0 und d | ||
020 | _a9781578517749 | ||
082 | _a658.827 HOL | ||
100 | _a"Holt, Douglas B." | ||
245 | 0 | _aHow brands become icons : the principles of cultural branding | |
260 | _aBoston | ||
260 | _bHarvard Business School Press | ||
260 | _c2004 | ||
300 | _a265p. | ||
365 | _dPND | ||
650 | _aBrand name | ||
942 | _cB | ||
999 |
_c167717 _d167717 |