| 000 | 00458nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 200208s9999 xx 000 0 und d | ||
| 020 | _a9781578517749 | ||
| 082 | _a658.827 HOL | ||
| 100 | _a"Holt, Douglas B." | ||
| 245 | 0 | _aHow brands become icons : the principles of cultural branding | |
| 260 | _aBoston | ||
| 260 | _bHarvard Business School Press | ||
| 260 | _c2004 | ||
| 300 | _a265p. | ||
| 365 | _dPND | ||
| 650 | _aBrand name | ||
| 942 | _cB | ||
| 999 |
_c167717 _d167717 |
||