000 00458nam a2200181Ia 4500
008 200208s9999 xx 000 0 und d
020 _a9781578517749
082 _a658.827 HOL
100 _a"Holt, Douglas B."
245 0 _aHow brands become icons : the principles of cultural branding
260 _aBoston
260 _bHarvard Business School Press
260 _c2004
300 _a265p.
365 _dPND
650 _aBrand name
942 _cB
999 _c167717
_d167717