| 000 | 00536nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 200208s9999 xx 000 0 und d | ||
| 020 | _a9780875847641 | ||
| 082 | _a658.812 BLA | ||
| 100 | _a"Blattberg, Robert C." | ||
| 245 | 0 | _a"Customer equity: building and managing relationships as valuable assets / by Robert C. Blattberg, Gary Getz and Jacquelyn" | |
| 260 | _aBoston | ||
| 260 | _bHarvard Business School Press | ||
| 260 | _c2001 | ||
| 300 | _a228p. | ||
| 365 | _dPND | ||
| 650 | _aRelationship marketing | ||
| 942 | _cB | ||
| 999 |
_c167682 _d167682 |
||