000 00468nam a2200181Ia 4500
008 200208s9999 xx 000 0 und d
020 _a978087584442
082 _a658.8 CES
100 _a"Cespedes, Frank V."
245 0 _a"Concurrent marketing: integrating product, sales and service"
260 _aBoston
260 _bHarvard Business School Press
260 _c1995
300 _a307p.
365 _dPND
650 _aMarketing-Management
942 _cB
999 _c167670
_d167670