000 00488nam a2200181Ia 4500
008 200208s9999 xx 000 0 und d
020 _a9781591391456
082 _a658.8343 GIL
100 _a"Gilmore, James H."
245 0 _aAuthenticity: what consumers really want / by James H. Gilmore and B. Joseph Pine
260 _aBoston
260 _bHarvard Business School Press
260 _c2007
300 _a299p.
365 _dPND
650 _aProduct management
942 _cB
999 _c167644
_d167644