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999 _c15490
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020 _a852264798
082 _a158.7 Kol
100 _a"Kolasa, Blair J."
245 0 _aIntroduction to behavioral science for business.
260 _aNew Delhi
260 _bWiley Eastern.
260 _c1982
300 _a654 p.
520 _aIntroduction to behavioral science - History of behavioral thought - Data and decision making - The development of individual differences - Behavior: an input-output system - Modification mechanisms: learning and the cquisition of skills - Cognitive processes - Needs and need-satisfaction - Language and communication - Culture and behavior - Social structure - Social process - Attitudes and values - Mass communication - Groups - Organizations - Leadership - Political and legal behavior - Economic behavior - The individual, the organization and society
650 _a"Psychology, Industrial"
942 _cB
_2ddc