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999 _c12967
_d12967
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082 _a303.38 ALB
100 _a"Albig, William"
245 0 _aModern public opinion
260 _aNew York
260 _bMcGraw-Hill
260 _c1956
300 _a518p.
520 _aThere are a number of tables of some size scattered through this volume. They present pertinent data related to the topics discussed. However, author have not accompanied each table with extensive listings of the meaningful relations of the items included and analysis of the meaning and significance of the contents of the tables. That is for the reader to winnow out of the facts, the reader who has time to study and ponder, to examine and reflect. For the most part author have used simple, nontechnical terms in this dis cussion. But not in all cases. At the present time, no one can write on the field of public opinion in terms satisfactory to all his readers. If an author uses simple terms, satisfactory to the general reader, he ignores the pyramid of language hastily thrown up in recent years by the specialist in this field. These special terms are invented ostensibly to provide an exact definitive terminology of non-emotion-arousing words suitable for use among scientists. The absence of most of these terms would provide the basis for an indictment of the author as an outsider, an outlander, a stranger to the code of the jousts. As language is truly a bond of unity, he might be expelled into the outer darkness. On the other hand, if the author bandies about this esoteric jargon too freely, there is no doubt as to where the general reader would willingly consign him. Therefore, author have attempted to use certain of the special terms, developed in recent years, where such words seemed to make for clarity and objectivity. Elsewhere author have eschewed such terms and striven for relative simplicity.
650 _aSocial Psychology
942 _cB
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