000 00386nam a2200157Ia 4500
008 200202s9999 xx 000 0 und d
082 _a658 Har Pt.5 4.015
100 _aHarvard Business Review.
245 0 _aMarketing planning & strategy
260 _aBoston
260 _bHarvard Business Review.
260 _c1970
300 _a175 p.ill
650 _aManagement
942 _cB
999 _c11899
_d11899