000			01587nam a2200181Ia 4500
999			_c11023 _d11023
005			20220317163358.0
008			200202s9999 xx 000 0 und d
082			_a324.73 Win
100			_aWindlesham, Lord
245		0	_aCommunication and political power
260			_aLondon
260			_bjonathan cape
260			_c1966
300			_a288p.
520			_aMethods of communication are receiving ever increasing attention from politicians. In this timely book, Lord Windlesham analyses political communication and considers it in the light of party and Government policies. An account of how the Conservative Party presented itself to the electorate before the 1959 and 1964 General Elections is followed by an examination of the campaign conducted inside the Labour Party by a group of Hugh Gaitskell's supporters after the Scarborough vote for unilateralism in 1960. The activities of the controversial Campaign for Democratic Socialism and their place in the reversal of Labour's Defence policy are described in full for the first time. The author also examines the origins and methods of two groups active during the Common Market negotiations in Brussels-the Common Market Campaign and the Anti-Common Market League-and considers the impact of public opinion on policy. Communication as a political right is discussed, and instances are given of how the principal media of mass communication-newspapers and television-can transcend their role as bearers of information and become direct influences on political opinion.
650			_aPolitical Science
942			_cB _2ddc