Story rules: 31 timeless storytelling techniques to win at work

By:

Iyer, Ravishankar

Material type: Text

TextPublication details: Gurugram Penguin Random House 2025Description: 374 pISBN:

9780143478201

Subject(s):

Management & Public Relations

DDC classification:

650.1 IYE

Summary: When was the last time you faced a high-stakes communication moment? Perhaps it was a critical client proposal, a key quarterly business review, a fund-raising pitch, a boardroom briefing, or a townhall talk to thousands of expectant employees. In that moment, how did you do? Did you seize the moment and engage your audience with clarity, energy, and trust? Did you inspire, influence, and lead with impact when it mattered most? Or did your message get lost in dull statistics, technical jargon and abstract generalizations? And your audience left bored, confused, or unmoved . . . If your answer was closer to the latter, this book is for you. Story Rules provides 31 timeless storytelling techniques to help you: - Be clear: Sharpen your messages, narratives, and visuals - Be memorable: Capture attention with novelty, curiosity, relatability and vivid ‘show-don’t-tell’ examples - Be inspiring: Connect emotionally and show relevance - Be trusted: Establish common ground, showcase competence, and demonstrate integrity Packed with over 300 compelling real-life examples from the world of business and beyond, this practical guide shows how successful leaders seize crucial communication moments―and win. And now, it’s your turn. Make your story rule.

List(s) this item appears in: New Arrivals February, 2026

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	650.1 IYE (Browse shelf(Opens below))	Available		185398

Total holds: 0

When was the last time you faced a high-stakes communication moment?
Perhaps it was a critical client proposal, a key quarterly business review, a fund-raising pitch, a boardroom briefing, or a townhall talk to thousands of expectant employees.
In that moment, how did you do?
Did you seize the moment and engage your audience with clarity, energy, and trust? Did you inspire, influence, and lead with impact when it mattered most?
Or did your message get lost in dull statistics, technical jargon and abstract generalizations? And your audience left bored, confused, or unmoved . . .
If your answer was closer to the latter, this book is for you.
Story Rules provides 31 timeless storytelling techniques to help you:
- Be clear: Sharpen your messages, narratives, and visuals
- Be memorable: Capture attention with novelty, curiosity, relatability and vivid ‘show-don’t-tell’ examples
- Be inspiring: Connect emotionally and show relevance
- Be trusted: Establish common ground, showcase competence, and demonstrate integrity
Packed with over 300 compelling real-life examples from the world of business and beyond, this practical guide shows how successful leaders seize crucial communication moments―and win.
And now, it’s your turn. Make your story rule.

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