Birchler, Urs. <br/><br/>
Information economics 

 - London  Routledge  2007 
 - 462p. 
<br/><br/> This new text book by Urs Birchler and Monika Butler is an introduction to the study of how information affects economic relations. The authors provide a narrative treatment of the more formal concepts of Information Economics, using easy to understand and lively illustrations from film and literature and nutshell examples.<br/><br/>The book first covers the economics of information in a 'man versus nature' context, explaining basic concepts like rational updating or the value of information. Then in a 'man versus man' setting, Birchler and Butler describe strategic issues in the use of information: the make-buy-or-copy decision, the working and failure of markets and the important role of outguessing each other in a macroeconomic context. It closes with a 'man versus himself' perspective, focusing on information management within the individual. 
<br/><br/><label>ISBN: </label>9780415373456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economic - Decision Making
<br/><br/><label>Dewey Class. No.: </label>303.4833 BIR