"Zeng, Ming"

Dragons at your door : how Chinese cost innovation is disrupting global competition - Boston Harvard Business School Press 2007 - 239p.

By leveraging possibilities opened globalization, Ming Zeng and Williamson, the Chinese are challenging status faster and much larger than the Japanese and Korean companies came before them. Their secret weapon? innovation-using Chinese cost advantage bring technology price-competitive mass markets, offer variety customization while maintaining low unlock economies of scale that today's cozy niche businesses

The book examine this Dragons at Door exposes the strengths, and limitations these competitors and surfaces logic them attack high-end industries. The provide critical new insight into nature these companies-including Lenovo, Haier, China International Container, Wanxiang, and Pearl River

9781422102084

338.951 ZEN