"Breakenridge, Deirdre" <br/><br/>
Cyberbranding 

 - River  Prentice Hall  2001 
 - 382p. 
<br/><br/><label>ISBN: </label>9780130897107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice
<br/><br/><label>Dewey Class. No.: </label>658.827 BRE