"Apte, Govind" <br/><br/>
Services marketing 

 - New Delhi  Oxford University Press  2005 
 - 440p. 
<br/><br/><label>ISBN: </label>9780195667585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service management
<br/><br/><label>Dewey Class. No.: </label>658 APT