New dimensions in global business
- New Delhi Excel Books 1998
- 334p
Globalisation of business is having a significant impact on managing business everywhere in the world. The integration of Eurpoean markets through European Uniion., North American markets through NAFTA, the emergence of Asia-Pacific Rim as a vital zone for business etc, has led to new developments.and experiences in managing business in the world. In this volume an attempt has been made to explore new dimensions in Global Business and strategic advantages which organisations would require to excel in the new challenging and competitive business environment.