"Congram, Carole A. (ed.)" <br/><br/>
AMA handbook of marketing for the service industries / edited by Carole A. Congram 

 - New York  "AMACOM, American Management Association"  1991 
 - 588p. 
<br/><br/><label>ISBN: </label>9780814401040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 AMA