Managerial economics
- 3rd ed.
- New Delhi Himalaya Publishing House 1991
- 419p.
The subject matter of this book has been divided into six parts. The first part is devoted to the nature and significance of managerial economics. It examines in detail all the aspects of the definition of managerial economics, its nature, scope and significance. The second part deals with the strategy of business. It examines various motivational hypotheses of a firm and investigates the question of profits in detail. The third part pertains to an analysis of demand. It projects various concepts of demand, including elasticity of demand and the forecasting of demand, in the context of the economic rationale of decision-making. The fourth part examines the cost structure of a firm with a view to relating the cost function to its economic environment. The fifth part discusses various pricing theories and practices in the light of the experience of the theoretical economists and professional business executives. The sixth part concentrates on capital budgeting and deals with the demand and supply of capital and the rationalisation of the use of capital