Propaganda its psychology and technique
- New York Henry Holt 1935
- 424p.
In this interesting refreshingly objective, and often brilliant treatment of propaganda, Dr. Dobb elevates current discussion of the subject to a new level of psychological precision. The primary aim is to "enable the reader to grasp propaganda in such a way that he will be able to understand the phenomenon in all its various manifestations." This is done by translating propaganda practices into a set of eight principles with twenty eight corollaries. The approach is definitely empirical and not experimental. The conclusions are obviously based on such evidences of pressure-group activity as are revealed in recent periodical accounts of the Communist party, the Lords day Alliance, the New York Society for the Suppression of Vice; the Nazis munitions makers, and peace societies. The result is a frame of reference as, novel as it is useful.