"Sen Gupta, Subroto" <br/><br/>
Brand postioning 

 - New Delhi  Tata Mc Graw-Hill  1990 
 - 299 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning
<br/><br/><label>Dewey Class. No.: </label>IB 659.1