"Enrico, Roger" <br/><br/>
Other guy blinked  IB 

 - New York  Bantam  1986 
 - 280p. 
<br/><br/> The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century 
<br/><br/><label>ISBN: </label>76783017955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Associations, Institutions etc, United states"
<br/><br/><label>Dewey Class. No.: </label>338.70973 ENR