The book reviews the models of agricultural marketing developed in capitalistic and peasant-oriented countries and their implica tions thereof. At the same time, the discussion in the book presents a strategic approach of planning of factors involved in production and marketing of farm products such as credit supply, input supply, transport, storage and warehousing, market information.
The models of organisation and management of above factors have been derived with reference to Indian agricultural economy. The book is divided into ten chapters supported adequately by charts, diagrams and select bib liography. The models presented in the book can well be taken by the planners for the development by agricultural marketing. The book provides a wide platform for formulating the need based strategy for agricultural marketing development.