01564nam a22001697a 4500 0 20260602130927.0 9781781256176 658.4012 RUM Rumelt, Richard 20090 Good strategy, bad strategy London Profile Books Ltd. 2017 322p. When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation and into an appropriate response – whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results. Business Management 20091 B 0 0 0 0 LBSNAA LBSNAA 2026-06-02 499.00 1 658.4012 RUM 186050 2026-08-11 2026-07-14 2026-06-02 B 361289 361289