Pink, Daniel H.

Drive: The surprising truth about what motivates us - Great Britain Canongate Books 2018 - 242 p.

We've been conditioned to think that the best way to motivate ourselves & others is through external rewards like money or fame, or by the fear of punishment. That's a mistake, Daniel H. Pink says in this book. The key to high performance & satisfaction is intrinsic, internal motivation.


9781786891709


Psychology
Success

153.1534 PIN