Arshi, Fauzia <br/><br/>
International marketing management 

 - 3rd ed. 
 - New Delhi  DPS Publishng 
<br/><br/> This book defines the concepts of various aspects of International marketing and it covers economic, Political and geographical environment of global marketing. The topics like product segmentation, planning, pricing, packing and advertising also explained and supported by excellent examples and case studies.  
<br/><br/><label>ISBN: </label>9788197286018 
<br/><br/><label>Subjects--Personal Names: </label><br/>Economy Sector<br/>Finance Sector
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics<br/>Marketing- Planning, Pricing and Packing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 ARS