Powell, Norman John <br/><br/>
Anatomy of public opinion 

 - Englewood Cliffs  Prentice-Hall  1959 
 - 619p. 
<br/><br/> This book is designed to introduce the reader to salient data and to stimulate him to think more adequately about the nature, operation, moulding, and influence of public opinion. It has not been my purpose to equip the reader to become a research man in the field. The effort to create research experts is a special matter re quiring specialized materials for the few undertaking such study. Attention is given to both academic and trade sources, for my as<br/><br/>sumption has been that not all first approximations to knowledge and insight in this undeveloped terrain have come from the acade mician. Where the competent research is scanty, I have assumed that the judgments of experienced people furnish one of the jump ing-off points for the meaningful consideration of important material. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology
<br/><br/><label>Dewey Class. No.: </label>303.38 Pow