"Lane, Robert.E."

Public opinion - New Jersey Prentice-Hall 1964 - 120p - Foundations of modern political sciences series .

Everyone, you will find, is an expert on public opinionn; after all he is a member of the public and he knows how he feels and what he thinks about an issue. Or does he? There is a great deal about the way in which people borrow opinions, or reach down into their experience for guidence which is, even for the individual himself, out of sight. For example, most of us like to think of ourselves as rational, independent minded, critical thinkers, forming our opinions on the basis of a judicious consideration of the facts. We rarely think of our opinions as being formed by group memberships, forgotten childhood.


Social psychology

303.38 Lan