Diplomatic persuaders: new role of the mass media in international relations
- New York John Wiley 1968
- 205 p.
Mass Media is playing an increasingly important role in the formation of world opinion. Governments, in order to survive, are forced to supplement formal diplomatic relations with a direct approach to the people of other countries. This book deals with the influential use of mass media by governments, and the resulting new breed of diplomatic specialists the career press and information officers. In 1967, the Washington Journalism Center and American University conducted a series of seminars on this subject. The seminars involved a series of embassy and information specialists from around the world. Sixteen of these talks have been included in this book. In an interesting and intriguing manner, these specialists discuss and explain the methods, problems, and mistaken impressions with which they must contend in their day-to day contact with the media and people of various host countries.