"Kumar, Nirmalya" <br/><br/>
Private level strategy 

 - Boston  Harvard Business School Press  2007 
 - 270p. 
<br/><br/><label>ISBN: </label>9781422101674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 KUM