"Kotter, John P. and Whitehead, Lorne A." <br/><br/>
Buy in: saving your good idea from being shot down 

 - Boston  Harvard Business Review  2010 
 - 192p. 
<br/><br/><label>ISBN: </label>9781422157299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>650.1 KOT