"Belasco, Bernard I." <br/><br/>
Enterpreneur as culture hero 

 - New York  Praeger Pub.  1980 
 - 239p. 
<br/><br/> This book covers the following topics The Sociohistorical Core; Ethnomarketing: The View from Within; Toward a Definition of Wealth; Trade and the Division of Labor; Trade and Cognate Cultures: Channels of Change;Yoruba Women: The Paradox of Deification Rejection;The Apotheosis of Trade; In Praise of Aje, Goddess of Trade; The Entrepreneurial Process and Development; Uncertainties and Prospects in Nigerian Development etc. 
<br/><br/><label>ISBN: </label>30520969 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Yohubas - economic conditions
<br/><br/><label>Dewey Class. No.: </label>330.9 BEL